It’s in the numbers.
Or is it?
I fell victim to believing that cold calling was in the numbers. To an extent it is. But a key component to this sales formula is empathy. So, how do you crunch the numbers and connect with an open heart? This might sound like a thing of folly, but it’s not.
As a service provider or if you sell a product you need to understand the true value of what you are offering. I’m always amazed by entrepreneurs’ lack of love for their products. There seems to be a disconnect between their offer and their belief in it.
When making a cold call through LinkedIn, email, or another way, make sure your offer is YOUR CALLING. I know, this might seem a bit dramatic but think about it. If you love what you are selling then make it your life purpose at that moment. You can always change your mind later.
Throughout your life, you will sell many different things. But, for now, be in the present moment. Allow yourself to connect at a deeper level with your prospect. Your desire should be to help them, not to put more cash in your pocket.
Sure, you are making the sales calls for financial reasons, we know that. But, make us want what you are selling, connect your personal energy when pitching.
Go ahead and make those cold calls, but make sure that your purpose is to connect and help. The relationships you build will guide your success.
Happy cold calling.
I share what I learn, observe, and experience. perezamigos.com